Make no mistake about it, we’re big fans of tequila—both the liquid and its storied tradition—but the reality of us importing it proved to be extremely challenging. The only way for us to import tequila would have meant either a) losing insight into our whole supply chain and product quality or b) creating a mountain of empty bottles because of the way pure tequila must be imported.
We faced three main challenges. First, if we were to import a bulk container of regular ol’ tequila, we would only be guaranteed that 51% of it was real tequila (often the remaining 49% of the product is a sort of nebulous filler spirit mix. This is true for most spirits.) Another option is to import 100% blue weber agave tequila, but the only way to do that is in individual small, glass bottles. This creates a mountain of excess waste before you’ve even made the product. The third option, of course, is to produce Zuzu in Mexico, but unfortunately, we were unable to find a facility willing to work with our very specific product needs (glass bottle, carbonation, etc.). So, that’s why we landed on agave spirit!
Our production process is bound to change as we grow and learn more, but one thing will stay the same: that is, our commitment to knowing every part of our supply chain and being mindful about needless waste.